Prospective Marketing Student Profile

A degree in marketing from the Anahuac Mayab University is designed for those who show a high level of interest in business, for designing, and promoting and distributing products. They must also have the ability to thrive in multicultural ambiances. They must have a strong ability to identify market and consumer needs, an interest in current national and international marketing situations, know how to negotiate, and also an aptitude to work in a team. Also interest in the country’s industrial and economical situation, have a high intellectual capacity, good study and investigation habits, and a good disposition for social and humanitarian service.

Marketing Graduate Profile

The graduate with a degree in marketing is a businessman with a global vision, has excellent professional development and has a solid humanitarian and directive background. The Marketing professional will also be a leader and strategist capable of making decisions that allow greater productivity, optimization and efficiency in business process and will also contribute integrated and effective solutions. He must also be sensitive to cultural differences, effective in communicating in different languages (Spanish and English), knowledgeable in tools and techniques and capable of generating a high potential positive leadership style.